Offline Media Analyst – ...

GoDaddy GoDaddy

GoDaddy is seeking a highly-analytical individual to translate data into actionable insights that help optimize our advertising through Television, Radio, and Sponsorships . A person in this role must have in-depth data analytics knowledge and expertise, experience in marketing KPIs and marketing strategy, and a familiarity with web analytics and advertising measurement tools and technology.

You must have strong technical skills, while being able to translate findings in a digestible and not overly-technical manner that outlines key takeaways and recommendations. Ability to understand and write SQL queries is required.

Responsibilities:

  • Use data to tell a story. Generate insights and recommendations to help optimize our Television and offline marketing campaigns.
  • Work with Marketing Managers and external agencies to optimize current marketing campaigns to improve performance based on associated metrics .
  • Analyze, visualize, and provide analytics on significant amounts of data and build end-to-end reporting solutions to support company initiatives.
  • Build dynam ic and rich dashboards; show results in easy-to-understand visualizations .
  • Identify actionable insights, suggest recommendations and influence the direction of the business by effectively communicating findings to cross-functional groups.

Requirements:

  • BA/BS in mathematics, statistics, business + 3 years of relevant work experience in marketing analytics.
  • Experience with online advertising programs (search, display, social media ) .
  • Ability to write efficient SQL statements (SQL, HiveQL ) .
  • Advanced MS Excel experience.
  • Ability to work autonomously and make critical decisions independently. Proven communication and collaboration skills; willingness to take initiative to contribute beyond basic responsibilities.

Additional skills that would be considered a plus:

  • Familiarity with Multi-Touch Attribution and Marketing Mix Models.
  • Familiarity with analytical techniques, including, regression, trend analysis, forecasting, and experiment design.
  • Front-end reporting tools (Tableau) .
  • Web analytics tools (Google Analytics) .

GoDaddy is a proud equal opportunity employer.

#LI-SH1 .

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