Marketing Manager- Data Produc...

GreenMtnCoffee Keurig Green Mountain

Are you interested in joining our dynamic and innovative team at Keurig Green Mountain to market smart home enabled data products to our partners? Our Keurig Connect team is developing capabilities to connect our brewers and we need your help to maximize the impact of connected data.

As
the Marketing Manager for Data Products you will be responsible for working with our brand partners as well as our internal teams (coffee brands, brewer, sales, quality, etc.) to co-create marketing opportunities and share data-based insights. You will be the Keurig Connect team’s primary interface with many of the largest coffee brands as well as the internal brand and product managers. You will also collect feedback from all of these constituents to inform future data product development. Additionally, you will support the Keurig Connect team on other project work, as needed.

What you will do:
·
Understand the business needs of our internal teams (e.g. brand, product, commercial, quality, engineering) and our brand partners

·
Collect best practices from internal and external constituents to share with each other to help encourage usage

·
Analyze consumer product data in combination with real time IoT data and develop insights to share with partners and internal teams

·
Promote value of data and marketing products to internal brand teams and external brand partners

·
Provide feedback to Keurig Connect product development team and help support the roadmap of future connected products and data and marketing offerings

·
Other special projects, as assigned

·
Up to 20% travel

Qualifications

What you must have:
·
Bachelor’s
Degree required, MBA preferred

·
7
years
business experience
including
experience in CPG brand management

·
Preferred
experience in business development

·
Required
experience with IRI, Nielsen, or Dunnhumby

·
Skills
include:
o

Strong leadership skills
including ability to influence / lead others without direct authority
o

Excellent communication skills,
written and oral, with all levels of the organization and externally with
partners
o

Understanding of CPG industry
o

Strong analytical skills
including ability to translate data into insights to solve business issues
o

Strong teamwork skills
o

Self-motivated and driven.

Keurig is an
Equal Opportunity Employer. Offers of employment are contingent upon
satisfactory completion of a reference check, background check, drug/alcohol
test, and documented proof of work authorization. In addition, some roles
require a pre-employment medical examination to determine your ability to
perform the essential duties of the job.

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