Manager, Marketing Analytics

Mediacom Communications Corporation

This role will serve as a key contributor to the Marketing Analytics team. This team supports senior managements’ strategic decision-making on Marketing strategies, promotions, customer retention and acquisition pricing and tactics.

SPECIFIC RESPONSIBILITIES:
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Manage extensive analysis of customer activity, budgets, sales and revenue, campaign offer and tactical performance.

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Develop actionable recommendations based on analysis of customer activity, budgets, sales and revenue, campaign offer and tactical performance.

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Prepare forecasts for all products, take-rates, revenue, and track performance.

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Support/guide actionable business decisions and pricing strategies through the preparation of complex financial and business analyses.

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Manage multiple vendor relationships, maintaining the timely flow of information to and from Mediacom, and each third party vendor, as required.

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Prepare business cases/models for new initiatives.

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Provide modeling to support the annual budget, as necessary. Includes gathering data, building and analyzing historical and future trends.

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Develop budgets and reports results for promotions, sales channel performance, service/product offerings, revenue and expense.

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Provide financial analysis on proposed acquisition and retention offers.

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Maintain offer matrix and coordinate monthly approvals from senior management.

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Prepare and provide daily, weekly, and monthly metric reporting including variance analyses, graphs, trends, and other reports as needed.

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Reviews preliminary P&Ls for accuracy and reasonableness. Be able to provide variance analysis and perform all other duties assigned to support P&L meetings.

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Perform other duties as required or assigned.

PREFERRED EXPERIENCE/SKILLS:
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Bachelor’s in marketing, business, or related field required. MBA preferred.

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5-7 years related experience

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Advanced Microsoft Excel skills required

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Experience with various site analytics platforms such as Google Analytics, Dart Doubleclick, Web Trends, and Omniture/Site Catalyst.

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Proficient in Microsoft Access, Word, PowerPoint, Outlook

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SQL knowledge preferred

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Ability to work independently

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Strong analytical, communication, organizational and problem-solving skills with a track record of successful accomplishments

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Ability to respond to common inquiries or issues from management and field

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Ability to write and present reports and analysis for a variety of targeted audiences.

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Proven ability to deliver multiple assignments successfully in a time critical environment

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Some travel required

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After hours availability required as needed

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