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Director, Offline Marketing At...


This position can be located in our Dallas HQ or LA (West Hollywood) office.

Match is seeking a Director of Offline Marketing Attribution Analytics to forecast and evaluate marketing campaign performance for its portfolio of businesses. This position requires someone with strong analytical and statistical skills, who can operate on both a strategic and tactical level. The ideal candidate for this position will have a proven track-record of supporting an offline marketing team in optimizing media dollars to increase ROI.

Build and enhance forecast models, and incorporate them into financial plans

Generate and maintain daily, monthly, and yearly offline forecasts with high degree of accuracy

Meet financial deadlines, including occasions when last-minute updates are required

Research, collect, and analyze data, leverage internal and external resources to report on successes and actionable opportunities for market growth

Proactively seek to identify best-in-class attribution models

Develop advanced ROI models

Play an instrumental role in media test design and evaluation

Generate and disseminate management reporting to ensure that the wider team is aware of performance trends

Produce daily, weekly and month-end performance reports, and additional ad hoc analyses as required

Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams

Bachelor’s degree in mathematics, statistics or economics

4+ years in marketing analytics, preferably direct response advertising

Advanced knowledge of Excel, SQL a plus

Experience using statistical packages (SAS, SPSS, R) a plus

Strong analytical and statistical background

Strong written and verbal communication skills

Excellent time and project management skills

Excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by constant growth and change

Deep knowledge of the television landscape and working knowledge of current and emerging trends and technologies

Assertive, take charge attitude, ambitious, creative, team player

To apply for this job please visit tinyurl.com.