Additional Location(s) or Information: Research Triangle Park, Austin.Texas
Job Category: Business Strategy
Level of Experience: Experienced – Non Manager
Requisition #: R1021913
What You'll Do
Cisco’s Digital Marketing organization will lead the next evolution in customer experience through promotion of Cisco products and software through digital channels (web, social, media, mobile, direct mail, point of sale, etc..). The organization creates omni-channel, personalized, real time customer experiences that engage and inform Cisco customers and accelerate the purchase process.
Who You'll Work With
The team has the unique opportunity to shape, influence, and create digital experiences that build the Cisco digital brand and accelerate Cisco business.
Who You Are
Provide leadership and support for development of integrated digital marketing data foundation that will enable extensive business intelligence for digital marketing and extended user communities.
This role will be focused on enabling a data driven approach to optimization by sourcing, maintaining and ensuring the availability of data used to drive marketing insights to optimize Cisco's marketing investments.
Focus on digital marketing-impacting transformation of source data comprised of digital marketing and other supporting data (e.g., sales-related data, customer and contact data, etc.) into an integrated business intelligence data foundation
Assist planning, designing, building and documenting of:
1) Overall integrated digital marketing data foundation architecture.
2) Detailed plan and roadmap for integration of targeted data sources into digital marketing data foundation.
3) Data attribute definition, sourcing, transformation and integration into digital marketing data foundation.
Work with Digital Marketing business and IT teams to ensure that:
1)Plans are carried out according to business objectives and vision.
2) Data foundation project keeps to targeted deliverable dates and commitments.
3) Data foundation is built according to usability, scalability, quality and performance standards.
Provide hands-on technical support for purposes of development, research and quality assurance testing.
Proactively communicate changes to design, schedule, issue and issue resolution to Digital Marketing business and IT teams.
Support project teams in integrating change management activities into their project plans.
Our Minimum Requirements for this Role
Bachelor's Degree and 5+ years of relevant work experience
Business intelligence data architecture and system design
Integrating data from disparate systems into simplified data foundation architected for use in business intelligence development of analytics, dashboards, etc. by the general user community
Understanding and managing data attributes pertaining to contact, customer, inbound/outbound & digital marketing activities/responses, leads, opportunities, bookings
Building scalable data-driven business rules engines used to derive enhanced data attribution
Hands-on development of scripts using various programming languages including SQL
Understanding and experience with; structured/networked database environments (e.g., Oracle) and Big Data environments (e.g., SAP HANA, HADOOP)
Constructing production-ready systems
Providing ongoing production support and maintenance of systems once in production
Microsoft products (Excel, Word, PowerPoint, Access
Good understanding of digital marketing and systems concepts, processes and data
Prior experience with marketing and sales systems (e.g., SFDC, UNICA, Eloqua, etc.)
Working with team and extended user community to understand/capture requirements and provide solution(s).
Working with IT Support Teams when developing new data processes, datamarts, and using infrastructure environments
Agile mindset to enable creative formulation of solution
“Can do” / “Get it done” attitude
Accountability mindset taking responsibility for work and deliverables
Comfortable working in a fast changing environment
Run project end-to-end
Ability to synthesize, organize and simplify
Strong, proactive verbal communication skills
Good written skills for specifications and general team/end user communication
Good problem solving skills with ability to frame-up and present alternative solutions in an understandable manner
Ability to partner with team and user community
Manage/work on multiple tasks concurrently and prioritize task
Pay attention to detail
Commitment to performing due diligence checks to ensure quality
Work rapidly to meet commit dates
Provide deliverables according to commit dates
Research and resolve issues providing understandable explanations of cause and resolution
Ability to grasp new concepts quickly and ask questions when unsure
Our Desired Skills Are
Dashboards & visualization tools (specifically, Tableau and Platfora), and underlying tool data formats
Statistical analysis products, specifically R, Python.
Cisco business knowledge
We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.
We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.
We Are Cisco.
Job Type: Experienced
Opportunity Category: *None