Data Analytics Specialist

quotientinc Quotient, Inc.

Provide strategic and technical direction for customer analytics including defining KPIs and methodology, designing test-and-learn experiments, growing data sources and producing regular customer insights to answer key business questions.

  • Design and implement targeted tests (including establishing test success criteria, test/control strategies, measuring results)
  • Oversee the usage, framework and requirements of the analysis systems and data needs that are required to meet the agreed upon analytic needs of the Library
  • Oversee reports and dashboards that provide insights into key programs and initiatives on an on-going basis
  • Oversee external analytics agency work and provide internal expertise on attribution modeling and media mix evaluation to support overall marketing investment
  • Define roadmap for long-term Customer Analytics needs. Responsible for development of strong team with analytics skill set and processes to support growing demand for fact based, customer-centric decision making.
  • We are looking for data, insights and recommendations that lead to change, not simply reporting on what has occurred.
  • Develop ad hoc analyses of critical issues that impact site performance and translate the analyses into actionable recommendations
  • Required Skills

    • Advanced quantitative knowledge, test and design and statistical measures to validate results
    • Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights that drive web development and return on investment.
    • Proficient in computer applications used to manipulate large data sets to analyze, test, validate and report public web usage data.
    • Strong relationship management skills; ability to collaborate with people at all levels throughout the organization
    • Strong communication skills, both written and verbal; ability to effectively communicate technical concepts to non-technical audiences
    • Performs well in an environment with competing priorities and multiple projects

    Required Experience
    2 years hands-on experience with Google Analytics, including Tag Manager

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