The Data Analytics Senior Analyst will be responsible for analysis and reporting on all VZW online shopping funnels, including New Service, Upgrade, Add a Line and New Service Only flows. The candidate will partner with sales and marketing teams to quantify results, provide solutions, and drive changes that will positively impact sales. The candidate will be instrumental in steering continuous improvement as Verizon continues to develop its brand, media strategy and digital channel. Lead the design and implementation of complex digital analytics requirements with a strong understanding of how to develop analysis around business goals. Responsible for driving Digital Ops in accomplishing its objectives of revenue stimulation, subscriber growth, profitability enhancement and churn reduction. Oversee the design and delivery of reports and insights that analyze program success in areas like subscriber growth, churn, campaign effectiveness, and funnel performance. Support the team in the development and maintenance of key web, business and marketing KPIs, definitions, and operational processes in order to support Finance, Sales, Marketing, Product, and Service for the Internet Channel. Manage tagging specs, implementation and testing (through data validation) of all web properties. Maintain data integrity by ensuring all tags are correctly implemented.
3-5+ years of relevant experience in digital analytics, metrics and reporting. 3-5+ years in telecommunications or wireless industry is a plus 2+ years of e-commerce experience a company with a large website and a merchandising analytics component Experience with channel attribution experience and experience with digital advertising metrics. Experienced with SQL, Adobe Analytics (Sitecatalyst), Tableau or other visualization tools is required Experience with Teradata, Aster, Hadoop, and testing tools (Test & Target) — Ensighten, DFA/DFP is a big plus Advance proficiency with Excel, Word, and PowerPoint Effective oral and written communication and presentation skills Strong interpersonal and project management skills Exceptional logic, quantitative and analytical skills Must be able to plan and manage numerous processes and projects simultaneously
Equal Employment Opportunity
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